Hershey Got The Message

Icebreakers or Cocaine?Back in December, I wrote about a new product by Hershey that I thought was ill-advised, I even wrote a letter to the Hershey Company (receiving a form letter response that dismissed my point of view.)

It seems now that Hershey has had a change of heart after an outcry from law enforcement agencies as well as concerned consumers.

HERSHEY, Pa. (AP) — The Hershey Co. is halting production of Ice Breakers Pacs in response to criticism that the mints look too much like illegal street drugs, the company’s president and chief executive officer said Thursday.

I’m happy that Hershey is discontinuing this product.  (They are not removing it from stores, they are simply not going to produce any more after current stock sells out.)  However, it does bother me how my early concerns were dismissed and that a product like this would make it to production in the first place.

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